Artisan boosts marketing efforts with new senior management appointment
Hedley Apperly appointed Vice President of Marketing
Sep 22, 2008 - 07:45 AM
Hedley joins Artisan Software Tools from Select Business Solutions, Inc. where he was employed as a Senior Vice President, primarily responsible for marketing and strategy within its software development tools business unit. Prior to Select, Hedley held technical, marketing and senior management positions with a range of banking, engineering, software and consulting organizations, including software tool vendors Select, Aonix and Princeton Softech.
In parallel with his professional endeavors, Hedley has gained undergraduate qualifications in Production and Manufacturing Engineering, a first class BSc in Business Computing and an MA in Strategic Marketing. As well as active membership in the British Computer Society, Chartered Institute of Marketing and the Institute of Directors, Hedley has found time to write. He co-authored Component Based Software Engineering; Putting the Pieces Together (1999, Addison-Wesley) and Service- and Component-based Development; Using the Select Perspective and UML (2002, Addison Wesley).
“We are delighted to welcome Hedley to the team,” said James B. Gambrell, President and CEO at Artisan Software Tools. “He brings extensive experience in strategic marketing and his operational management expertise will be invaluable to our business as we continue to strengthen our position in the software tools market.”
“I am extremely pleased to be joining Artisan Software Tools at such an exciting time in the company’s growth,” commented Hedley Apperly. “Artisan is a world-class specialist, providing first rate tools and professional services to companies of all sizes across varied market sectors. Artisan is seeing massive demand for Artisan Studio® and its Work as One™ solutions.”
Philip Howard, Research Director at industry analyst group Bloor Research, has utilized Hedley as the primary contact at a number of software modeling tool vendors over the last 12 years. He remarks: “As an established authority in the modeling and application lifecycle management tools markets, Hedley has been a noteworthy vendor spokesperson. He has been an innovator and thought leader, successfully widened product portfolios and delivered market leading software tools.”
With Hedley on board, Artisan will continue to extend its successful Work as One strategy for large and geographically dispersed development teams, providing software tools to systems and software engineers for the complete project lifecycle from conception to implementation.
About Artisan Software Tools:
Artisan Software Tools is the worlds largest independent supplier of premium-quality, industrial-grade, collaborative modeling tools for complex, mission-critical systems and software. Artisan’s standards-based tool suite, Artisan Studio, provides comprehensive support for the leading industry standards, including OMG SysML, UML and Architectural Frameworks. It delivers on the promise of an integrated collaborative development environment – allowing systems and software engineering teams to work as one – from concept through to delivery and maintenance. Artisan has delivered a stable, robust working environment to thousands of users across an extensive range of complex applications in demanding sectors including military, aerospace and defense, automotive and transportation, telecommunications and electronics, and medical. Founded in 1997 with extensive venture capital backing, Artisan is headquartered in the USA and UK with offices in Germany and Italy, supported by a global distributor network.
Artisan, Artisan Studio and Real-time Studio are Registered Trademarks of Artisan Software Tools. Work as One and Vds are Trademarks of Artisan Software Tools. UML is a Registered Trademark and OMG SysML a Trademark of the Object Management Group.
Media contacts:
- Artisan Software Tools
- Beverley McFarlane, Marketing Manager
Tel: +44 (0) 1242 229335. Email:
- Europe
- Keith Mason, Humbug PR
Tel: +44 (0)1305 849403. Email: - Ann Williams, Humbug PR
Tel: +44 (0)1305 849402. Email:
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This press release is available as a download in pdf format.
