Artisan boosts marketing efforts with new senior management appointment
Hedley Apperly appointed Vice President of Marketing
Sep 22, 2008 - 08:45 AM
Hedley joins Artisan Software Tools from Select Business Solutions, Inc. where he was employed as a Senior Vice President, primarily responsible for marketing and strategy within its software development tools business unit. Prior to Select, Hedley held technical, marketing and senior management positions with a range of banking, engineering, software and consulting organizations, including software tool vendors Select, Aonix and Princeton Softech.
In parallel with his professional endeavors, Hedley has gained undergraduate qualifications in Production and Manufacturing Engineering, a first class BSc in Business Computing and an MA in Strategic Marketing. As well as active membership in the British Computer Society, Chartered Institute of Marketing and the Institute of Directors, Hedley has found time to write. He co-authored Component Based Software Engineering; Putting the Pieces Together (1999, Addison-Wesley) and Service- and Component-based Development; Using the Select Perspective and UML (2002, Addison Wesley).
“We are delighted to welcome Hedley to the team,” said James B. Gambrell, President and CEO at Artisan Software Tools. “He brings extensive experience in strategic marketing and his operational management expertise will be invaluable to our business as we continue to strengthen our position in the software tools market.”
“I am extremely pleased to be joining Artisan Software Tools at such an exciting time in the company’s growth,” commented Hedley Apperly. “Artisan is a world-class specialist, providing first rate tools and professional services to companies of all sizes across varied market sectors. Artisan is seeing massive demand for Artisan Studio® and its Work as One™ solutions.”
Philip Howard, Research Director at industry analyst group Bloor Research, has utilized Hedley as the primary contact at a number of software modeling tool vendors over the last 12 years. He remarks: “As an established authority in the modeling and application lifecycle management tools markets, Hedley has been a noteworthy vendor spokesperson. He has been an innovator and thought leader, successfully widened product portfolios and delivered market leading software tools.”
With Hedley on board, Artisan will continue to extend its successful Work as One strategy for large and geographically dispersed development teams, providing software tools to systems and software engineers for the complete project lifecycle from conception to implementation.
About Atego:
Atego™ is the leading independent supplier of industrial-grade, collaborative development tools and runtime environments for engineering complex, mission- and safety-critical architectures, systems, software and hardware. Atego delivers a stable, robust working environment to thousands of users across an extensive range of complex applications in demanding engineering sectors such as aerospace, defense, automotive, transportation, telecommunications, electronics, and medical. Atego’s Aonix PERC® is the leading, highly reliable, real-time embedded virtual machine solution for running Java™ programs deployed today. Atego supports native, real-time and certifiable Ada applications including those at the highest level of criticality with Aonix ObjectAda®. Atego’s standards-based modeling tool suite, Artisan Studio®, provides comprehensive support for the leading industry standards, including OMG SysML, UML and Architectural Frameworks. Atego Workbench™ provides a fully integrated, collaborative engineering framework for the trouble-free deployment and maintenance of best-in-class tools for mission and safety-critical systems and software development. Atego’s tools deliver on the promise of an integrated collaborative development environment – allowing architecture, systems, software and hardware engineering teams to Work-as-OneSM – from concept through to delivery, maintenance and support. Founded in 2010 in a merger between Artisan Software Tools™ and Aonix®, Atego is headquartered in San Diego, CA, USA and Cheltenham, UK with offices in France, Germany and Italy, and is supported by a global distributor network. For more information visit: http://www.Atego.com.
Media Contacts:
- Artisan Software Tools
- Beverley McFarlane, Marketing Manager
Tel: +44 (0)1242 229 335. Email:
- Europe
- Sophie Chiarini, Marketing Manager
Tel: +33 (0)1 41 46 19 91. Email:
- United States
- Gary Cato, Director Marketing
Tel: +1 858-824-0284 . Email:
Atego, 701, Eagle Tower, Montpellier Drive, Cheltenham, GL50 1TA, UK
Tel: +44 (0) 1242 229 300
Email:
Tel: 888-91-ATEGO (+1 888-912-8346)
Email:
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